Packaging Design
Reimagining Urban Coffee
Product Design
Packaging
Brand Identity
Overview
Fast Coftz came to us needing more than a new label — they needed a reason for people to pick them up. Urban coffee drinkers are skeptical and brand-savvy. We had to earn their trust through honest design.
The brief was deceptively simple: make it feel premium without losing the gritty city energy that defines the brand. That tension became the whole creative direction.
The approach
We stripped the packaging back to raw craft paper and let the typography do the heavy lifting. Bebas Neue for authority, DM Sans for personality. The coffee cup sleeve became a canvas — bold, direct, unapologetic.
Every touchpoint, from the kraft bag to the cardboard carrier, was treated as part of one continuous brand moment. The result feels like it belongs on a street corner and a design award shelf simultaneously.
